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Apple PR officers’ simple logic: the iPad to all mass media

Earlier we have written about Apple’s extreme secrecy concerning the iPad in order to avoid information leakage before the device enters the market. But Apple suddenly changed its privacy policy as if previously in order to receive the tablet for use it was necessary to pass through “the face control”, sign volumes of nondisclosure agreements and observe the directions for use, now the gadget has been just handed over to all popular mass media.

Why do they do this and where is the logic? Well, this action of mercy is held to enable mass media to write full review of the iPad and this is in turn very good advertisement. I bet not a single edition will write anything bad about the iPad. So, I yet again am delighted at Apple public relations officers however it is still incomprehensibly why the information was “top secret” initially?

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